musgo things.
ux - ui design
Explorations about usability, interfaces, illustration and product design.

logo for mimpi

healthy product brand.

Mimpi is a healthy food distribution brand. For this project, I worked on the logo design for the brand.

The idea of the logo came up from exploring the concept of human health and well-being and the cosmos. Its silhouette makes reference to a mandala, through a pattern that is repeated in a circular way. For the text, a sans typography is used with a link between the “i” and the “m” that, in a symbolic way, represents a fruit hanging from a branch.

logo in contextlogo in context.

logo in contextlogo in context.

2014 . 08