musgo things.
ux - ui design
Explorations about usability, interfaces, illustration and product design.
ta-gueno-01.jpg

logo for ta-güeno

taco restaurant.


‘Ta güeno’ is a phonetic variation of the phrase ‘está bueno’ in Spanish, that means that something is tasty. It is the name of a tacos brand.

The logo comes from an exploration of the signs traditionally used in Mexican street food ‘rótulos’. The lettering was drawn with its ornaments and trimmings. The dieresis in the ‘u’, was also used to simulate a happy face.

logo in contextlogo in context.

logo in menulogo in menu.


2015 . 12